Want to help make a change as a small business? Start with accessibility. It’s not only about making people feel welcome — it’s about making sure they can actually access your space and services.
The good news? Many accessibility practices are free or low-cost, and they create a better experience for everyone.
Here’s a checklist of free practices you can start today.
And remember, the best way to start is to ask your employees what they need to be successful. Often those closest to us can be the most helpful guides.
Include pronouns in staff bios & email signatures
- Example: “Hi, I’m Jordan (she/her).” This normalizes gender diversity and reduces assumptions.
Use plain language in your communication materials
- Write so most people understand it the first time. Use short sentences, common words, and clear structure. Example: “We’re open from 9–5” instead of “Our operating hours are from 0900–1700.”
Have a sign that Service Animals are welcome
- Make it clear trained service animals are welcome. (Food establishments may have rules—check what applies to your setting.)
Include accessibility information online and on social media
- Share whether your space is wheelchair accessible. Example: “Second floor, elevator available, no restroom” or “Entrance: no steps, restroom not wheelchair accessible.” Being specific helps people plan before they arrive.
Be aware of volume in working and customer spaces
- Keep music at a level where people can talk without raising their voices. Think “coffee shop quiet,” not “club loud.”
Ensure your space is wheel-chair friendly
- People who use wheelchairs need space to move around. This can often be as simple as rearranging your space (60″ diameter circle is the standard for maneuvering and turning.) Including or reoutfitting a restroom to ensure accessibility would be a cost investment.
Make your restrooms gender-neutral
- Gender-neutral bathrooms offer safety, privacy, and dignity to a wide range of people. They also benefit parents with young children and people with disabilities. Gender-neutral signage can range from $10-$30. For free resources, click here.
Add descriptive alt (alternative) text to images on your website.
- Customers with visual impairments often use screen readers which describe images based on the alt text. Instead of generic labels like “menu”, but specific. Example: “Our vegan food menu includes prices and descriptions.”
Create an accessibility statement.
- Post a page on your website outlining your commitment to accessibility and explain how users can contact you if they experience issues or, better yet, have ideas for how to improve.
Educate yourself and your employees on accessibility and inclusion.
- Many resources exist on accessibility and inclusion. Offering your team short trainings or simple tips on how to respectfully and effectively support customers with different accessibility needs can strengthen your small business practices and build trust.
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